Campbell’s Dives into the Slow Cooker

Campbell Soup Company has introduced Campbell’s Slow Cooker Sauces, designed to help time-pressed cooks get a delicious dinner on the table, even on a busy weeknight. The sauces are a convenient solution for the more than 80% of households that own slow cookers; family cooks can expand their weeknight culinary repertoire with delicious flavors inspired by restaurant dishes and global flavor trends, including:

“This is a significant product development by Campbell,” says Dale Clemiss, vice president, Simple Meals for Campbell North America. “We know that slow cooker use is on the rise, yet consumers can feel stuck using them for the same dishes again and again. Campbell’s Slow Cooker Sauces help enhance the slow cooker experience, and help busy cooks create delicious meals for their families, even on hectic nights.” The perfect alternative to frozen meals or take-out, Campbell’s Slow Cooker Sauces help consumers create flavorful meals with ease. Simply place any protein (beef, pork or chicken) in the slow cooker, pour in the sauce and cook until tender for a delicious and convenient dish. Each pouch of sauce can be used for two-to-three pounds of meat, and serves six or more people. Campbell’s Slow Cooker Sauces are available now at grocery retailers nationwide at a suggested retail price of $2.99 for a 13-oz. pouch. Recipes featuring the new sauces can be found on www.campbellsauces.com.