Celestial Seasonings Brings Back Classic Packaging, Introduces Five New Tea Flavors

Celestial Seasonings is bringing back its classic packaging in response to consumer demand. Celestial Seasonings is also launching five new flavors and re-releasing a fan favorite.

"Last fall, we introduced refreshed packaging intended to modernize our look while maintaining our Celestial Seasonings heritage. Our passionate fans made it clear that our refreshed look was missing some of that special Celestial Seasonings magic," says Irwin D. Simon, founder and chief executive officer of Hain Celestial. "We've listened to our consumers and are excited to return to our classic, imaginative package design they feel passionate about, which has made Celestial Seasonings the leading specialty tea brand since 1969 and a key part of the Hain Celestial portfolio since 2000."

In addition to reintroducing the classic packaging, Celestial Seasonings has launched five new varieties to its herbal and green tea portfolios. The new flavors include: Sleepytime Mint Herbal Tea - peppermint leaves blended with the Sleepytime blend of calming herbs, including chamomile, spearmint and natural spearmint flavor; Sangria Zinger Herbal Tea - a vibrant blend with tart and tangy hibiscus and natural pineapple, blood orange and lemon flavors; Fireside Vanilla Spice Herbal Tea - sweet and spicy featuring cinnamon, licorice, plus ginger, cardamom and natural vanilla flavor; Matcha Green Tea - An invigorating combination of Japanese matcha powder with fine sencha-style green tea leaves; and Ginger Green Tea - A nutty, balanced blend featuring both dried sencha-style green tea and pan-fired green tea, plus spicy, earthy ginger root.

Also due to consumer demand, the brand is re-releasing its Almond Sunset Herbal Tea. Available exclusively online, this Celestial Seasonings tea is a toasty blend of roasted carob and barley enhanced with rich and mellow almond flavor, orange peel and a hint of sweet cinnamon. This beloved tea and the five new varieties are now shipping.

"Celestial Seasonings is known for creating delicious specialty teas that add a sense of wonder to every sip," says David Ziegert, general manager of Celestial Seasonings, "We decided to expand our current portfolio with these new and unique offerings after extensive customer feedback describing what they're looking for from us. Many fans also told us how much they missed our Almond Sunset variety–so we've brought it back and given them even more iconic blends to love."

In tandem with the return of Celestial Seasonings classic look and release of new flavors, the brand is launching an integrated marketing campaign titled "The Magic of Tea." The campaign will feature ads and custom animated videos across a wide network of digital channels, including an exciting experiential event in New York City this fall.