Coca-Cola Launches Coca-Cola Life Nationwide
January 1, 2018
Following initial summer roll out, Coca-Cola Life is now available nationwide. Sweetened with cane sugar and stevia leaf extract, Life is The Coca-Cola Company’s first reduced-calorie sparkling beverage, joining other trademark brands Coca-Cola, Diet Coke and Coke Zero. Coca-Cola Life underscores the company's global commitment to provide an expanded selection of reduced, low- and no-calorie beverage options. With 35% percent fewer calories than leading colas, Coca-Cola Life fits any occasion with just the right amount of sweet celebration and refreshment, say company officials. “People that love our brands want more choices in flavors, package sizes and sweetener options. With Coca-Cola Life we’re meeting those needs while serving up a delicious beverage that complements our broader portfolio,” says Andrew McMillin, vice president, Coca-Cola Brands, Coca-Cola North America. “As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.” Coca-Cola Life will be available in 6-packs of the 8-ounce glass contour bottle, 6-packs of 12-ounce cans, Fridge Pack 12-packs of 12-ounce cans, individual 20-ounce bottles, and 2-liter bottles. Packaging and availability will vary by location. Coca-Cola Life further extends a varied portfolio in North America, which includes more than 750 beverages including more than 200 low- or no- calorie options. It is one of more than 45 beverages in The Coca-Cola Company’s global portfolio currently sweetened in whole or in part with stevia leaf extract.
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