Cracker Barrel Introduces Macaroni & Cheese

Cracker Barrel Cheese, a brand honored with more than 280 awards for its cheese, has introduced Macaroni & Cheese, which is making its presence known in the boxed dinner aisle. The company has launched a creative campaign centered on its award-winning taste.

“Cracker Barrel has such a rich history of cheese-making, known and loved for its smooth creaminess and bold sharpness,” says Johnni Rodgers, brand manager of meal solutions at Kraft Heinz. “A natural next step was to combine our award-winning cheddar with macaroni – bringing a premium and authentic offering to the boxed dinner aisle.”

Cracker Barrel Macaroni & Cheese is now available at major retailers in four varieties: Sharp Cheddar Macaroni & Cheese, Sharp White Cheddar Macaroni & Cheese, Cheddar Havarti Macaroni & Cheese and Sharp Cheddar & Bacon Macaroni & Cheese.

The Cracker Barrel Macaroni & Cheese brand launched a campaign called “Award Winning” on April 11 across TV, digital, social and in-store.

The campaign uses the honored cheddar’s 60-year award-winning history to focus on the idea that Cracker Barrel cheese outranks other awards – from dog shows to spelling bees – showing the most important award is an award worth eating, say company officials.