Crazy Cuizine Brings Bold New Flavors to the Frozen Food Aisle with International Favorites

Crazy Cuizine, known for bringing authentic Chinese, Japanese, and Korean cuisine to the dinner table, is introducing a line of globally renowned flavors to its portfolio of frozen Asian entrées, called Crazy Cuizine International Favorites. The new line will feature three bold new flavors, each with a vegetable, rice, or noodle component. The first three entrees being launched are Beijing Broccoli Beef (Chinese), Chicken Tikka Masala & Rice(Indian/Southwest Asian), and Garlic Chicken & Noodles (Chinese/Vietnamese). “We’ve seen an increased demand from consumers for bolder flavors, healthier ingredient profiles, and more high quality ethnic entrees,” says David Weinberg, marketing director at Day-Lee Foods, Inc. “These first three International Favorites deliver well-known Asian entrees – ‘kicked up a notch’ with ‘restaurant quality’ flavors. They’re a real viable alternative to ‘takeout.’  We’re also adding hearty vegetables or grains to every dish in the line, so each offers a complete meal solution for busy families and individuals on-the-go."   With steamed chicken or lightly breaded beef, plus lighter sauces, Crazy Cuizine’s International Favorites entrées boast not only bold flavors and healthier ingredient profiles, but over time will expand beyond traditional Asian foods to more international and regional cuisines as well, company officials say. Like all Crazy Cuizine foods, these entrées have no added MSG or trans fats, and are ready to eat from freezer to table in just minutes, officials add. New Crazy Cuizine International Favorites will be rolling out to store shelves beginning April 2015.