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Dream Pretzels Launches Pressels in the U.S. Market

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Supermarket News logo in a gray background | Supermarket News

Everything Bag (Hi Res) logo in a gray background | Everything Bag (Hi Res)Dream Pretzels are announcing the launch of its newest product to the U.S., PRESSELS are a new approach to the classic pretzel: baked, thin, crispy pretzel chips. Free of artificial flavors and preservatives, PRESSELS are non-GMO certified and come in three flavors, Original, Sesame and Everything. Everything, a New York deli-inspired flavor are coated with garlic, black caraway, sesame and onion. Sesame is layered with sesame seeds from Gujaret, India, and Original is encrusted with sea salt granules. Currently the product is available in all three flavors in select supermarket chains with plans for PRESSELS to be available in additional stores throughout the year. The suggested retail price is a very competitive $2.99 to $3.99 for a 7.1-ounce bag.

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