First Tetra Top Carton Bottle Hits the Market with JUST Water

A new version of its Tetra Pak's Tetra Top package, more than 80 percent of which comes from plant-based materials, will make its global debut in the U.S. with JUST water.

“We started JUST with the belief that everyday products should evolve in ways that will continually reduce their impact on the environment while creating positive impact in communities where we operate,” says Grace Jeon, CEO of JUST. “Compared with different types of plastic water bottles, this bottle innovation significantly reduces the product’s carbon footprint which aligns well with our business ethos.”

The new generation carton bottle now comes with a cap and top made from high-density polyethylene (HDPE) derived from sugarcane. Combined with the FSC certified paperboard used in the main sleeve of the carton, this pushes its renewable content up from 53 percent to 82 percent, with no impact to its recyclability. The bio-based bottle delivers another milestone in a long line of successful environmental innovations at Tetra Pak, say company officials.

Use of renewable materials, defined as natural resources that can be replenished over time, such as wood fiber from trees or bio-based plastic from sugarcane, plays an important role in mitigating resource scarcity and climate change.

“Packages made from renewable materials are not only good for the environment, but also offer our customers a competitive advantage,” says Charles Brand, executive vice-president product management and commercial operations at Tetra Pak. “Consumers choose JUST water because they appreciate its brand values, and want this to be reflected in the whole user experience. We are pleased to have come up with a package that is aligned with this focus without compromising convenience and functionality.”