General Mills Partners with Skylanders

General Mills is upping America’s breakfast game through a new partnership with the most popular children’s video franchise, Skylanders. Hidden inside specially marked boxes of Big G cereals, fans will find Skylanders Skystones cards playable on the game board found on the back of the cereal box. Consumers can collect all four Skystones game card sets, each with a downloadable code to unlock characters in the popular mobile Skylanders game. The Skystones game fosters family fun and fuels development through imaginative and cognitive play. General Mills has been surprising families with free prizes in cereal boxes for more than 80 years. From secret wrist bands to whistles, and mini license plates to free paint sets, getting something special inside the box is part of the heritage of iconic General Mills cereal brands including, Cheerios, Lucky Charms, Trix and Cinnamon Toast Crunch. The specially marked boxes of Big G cereals are on shelves beginning in March, for a limited time only.