Green Giant Introduces New Frozen Products

B&G Foods introduced new Green Giant frozen vegetable product lines that include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.

"Since the acquisition of this iconic brand, we have been working tirelessly to meet consumer desire for new, delicious ways to incorporate more vegetables into their daily lives," says Robert Cantwell, chief executive officer of B&G Foods.  "This consumer desire has inspired the creation of new Green Giant frozen innovations, as well as the brand's modernized persona, with the intention of bringing back the Green Giant with a purpose—adding more vegetables to America's plates."

The new Green Giant frozen vegetable products include: Veggie Tots - an alternative to potato tots and French fries that  come in Cauliflower, Broccoli, and Broccoli and Cheese; Riced Veggies - Made from 100 percent vegetables and with no sauce or seasoning, these veggie alternatives to traditional rice come in Cauliflower, Cauliflower and Broccoli, Cauliflower and Sweet Potato and Cauliflower Medley;  Mashed Cauliflower - varieties include Original with Olive Oil and Sea Salt, Cheddar and Bacon and Garlic and Herb; and Roasted Veggies - these items contain no sauce or seasoning and varieties include Corn, Brussels Sprouts, Broccoli, Cauliflower and Carrots.

These new Green Giant frozen vegetable products connect very well with how consumers prepare vegetables today and meet the increasing demand for nutritious, time-saving food options to match consumers' on-the-go lifestyles. With 88 percent of consumers considering nutritional content important in their buying decisions, the shift toward contemporary formats of nutritious and convenient vegetables is a natural move for the beloved Green Giant brand.

The new Green Giant products will be in stores nationwide starting in late September. In conjunction with the new frozen products, Green Giant is scaling new heights by rolling out a $30 million omnipresent "The Giant Awakens" media campaign.