Healthy Beverages Announces the Inclusion of COCO Mango in the HEB Fall Set
January 1, 2018
Healthy Beverages, the creator of COCO Cocktail, announces the inclusion of its first product offering, COCO Mango, in the fall set for HEB, the largest grocery store chain in the state of Texas. “COCO Mango has experienced strong consumer demand and retail sell-thru in the Central Texas and Austin markets during its first month of commercial launch,” says Franz Tudor, CEO & co-founder of Healthy Beverages.
Last month, Healthy Beverages and its Central Texas distribution partner Austin Specialty initiated a four store test launch with the support of HEB in the Austin, Texas market. Driven by strong retail sell-thru, the launch was expanded to 25 HEB Central Texas locations within two weeks. “Healthy Beverages has and continues to support the COCO Mango launch with extensive product demonstrations and social media marketing. There is significant consumer demand for healthier options in their consumption of alcoholic beverages as supported by the high number of sell-outs COCO Mango has experienced at the store level during demonstration events,” adds Tudor. “HEB continues to be a leader and innovator in the grocery industry and we are privileged to have the support of such a forward thinking organization.”