Hi-C Ecto Cooler Will Return to Stores Before Ghostbusters Release

Hi-C Ecto Cooler, made popular by the Ghostbusters franchise, will officially return to store shelves for a limited time this summer. Its resurgence comes after a 15-year hiatus. Ghostbusters hits theaters on July 15.

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president, Minute Maid/Hi-C Brands at Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Hi-C Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the original Ghostbusters franchise. The drink’s immense popularity kept it around for more than a decade and kept people hydrated until it was discontinued in 2001.

Since then, popular online sites have cited Hi-C Ecto Cooler fondly in articles on ‘90s nostalgia, and have inspired vocal online fan groups. Those groups, along with some lobbying support from Sony Pictures, spurred The Coca-Cola Company to bring Hi-C Ecto Cooler back, just in time for the new Ghostbusters theatrical release this summer.

Hi-C Ecto Cooler will be available starting May 30, however fans who can’t wait to get their hands on it can enter for a chance to win it before it is available for purchase. To enter and learn more about the Sweepstakes, fans can follow @Ectocooler on Twitter and Ecto Cooler on Facebook. 

Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold.