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Hi-Chew Introduces Kiwi Flavor

The new flavor is made with real fruit juices and purees

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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Morinaga America introduced Hi-Chew Kiwi.  

Made with real fruit juices and purees, Hi-Chew Kiwi delivers the same color and  flavor found in kiwis but with a chewy texture. Real chia seeds are showcased in each individually wrapped chew, mimicking the texture and color of actual kiwi seeds. 

"Our fan base is always eager to see what new flavors Hi-Chew will come out with next," says Norio Otsuki, chief operating officer of Morinaga America, Inc. "Our new Kiwi flavor delivers both the look and taste of fresh kiwi fruit, exciting taste buds with bursts of flavor on-the-go."

The Hi-Chew product line has plans to expand further with even more new flavors launching in the coming year, company officials say. 

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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