Hostess Introduces 'Ghostbusters' Themed Twinkies

Hostess Brands and Sony Pictures have teamed up to celebrate the July 15, 2016 theatrical release of “Ghostbusters,” with a limited edition flavor and packaging on store shelves. 

Thirty years after Dr. Egon Spengler equated the amount of psychokinetic energy in New York to a thirty-five foot long Twinkie – sparking one of the most highly-quoted lines from a movie, “that’s a big Twinkie” – Hostess is introducing a limited-time-only flavor, Key Lime Slime Twinkies, available at grocery stores. Additionally, single-serve Twinkies and multipack Twinkies will feature the iconic “No Ghost” sign.

“It’s only natural for Hostess to participate in a partnership with Ghostbusters, given the Twinkie’s appearance in the original movie,” says Ellen Copaken, Senior Director of Marketing at Hostess Brands, LLC.  “Just like Twinkies, ‘Ghostbusters’ has a loyal fan base that has remained passionate for generations. We hope fans are just as excited as we are to help bring this incredible franchise to life.”