IDAHOAN Foods And The Makers of the HERDEZ Brand Announce Licensing Agreement

IDAHOAN Foods and the makers of the HERDEZ Brand entered into a licensing agreement. Together, they are introducing a lineup of refried beans under the HERDEZ Brand. HERDEZ Instant Refried Beans have authentic taste and texture but only require five minutes of preparation. They are available in traditional flavor as well as with hints of chorizo, jalapeño and queso. The homemade texture and flavor comes from the hundreds of real pinto beans in every bag.

"IDAHOAN prides itself on offering convenient solutions to quality food products, while the HERDEZ Brand is a world-class leader in authentic Mexican food," says Ryan Ellis, director, retail marketing for IDAHOAN. "This agreement brings forth strengths of both brands."

With easy to find packaging, these four new product options, manufactured by IDAHOAN and distributed under the HERDEZ Brand label, HERDEZ Traditional Instant Refried Beans, HERDEZ Jalapeño Instant Refried Beans, HERDEZ Chorizo Instant Refried Beans and HERDEZ Queso Instant Refried Beans, come in 5.4-5.8 oz packets and make 4.5 prepared servings. They are ready in minutes and can be found at food retailers in select markets