Idahoan Foods Introduces Signature Russets Mashed Potatoes

Idahoan Foods has introduced its proprietary processing method to the unflavored mashed potato category with the launch of Idahoan Signature Russets Mashed Potatoes. Now, throughout the busy week, everyone can prepare smooth-tasting mashed potatoes that taste as good as if they personally peeled, boiled and mashed them themselves, say company officials. Prepared in only five minutes, the mashed potatoes feature just a hint of butter and cream taste.

"The launch of new Idahoan Signature Russets Mashed Potatoes is representative of the kind of innovation consumers have come to expect from Idahoan," says Drew Facer, president and CEO at Idahoan Foods. "By improving upon the proprietary technique used for our flavored potato offerings, new Idahoan Signature Russets Mashed Potatoes are revolutionizing unflavored mashed potatoes with the most authentic taste ever. They feature the taste and texture found on Sunday dinner tables all across America, but require only a fraction of the prep time, making them the perfect companion for every weekday meal."

The potatoes are grown to perfection in Idaho's rich volcanic soil during warm summer days and cool summer nights, then harvested in fall during the state's annual potato harvest. 

"We invite anyone who tried unflavored packaged potatoes in the past and were disappointed to try our new Idahoan Signature Russets Mashed Potatoes," Facer says. "We're confident these mashed potatoes will exceed your expectation and quickly become a favorite go-to side dish to complement any weekday dinner."

The Signature Russets Mashed Potatoes are available in both a 9.74-ounce and 16.23-ounce resealable pouch and available at outlets nationwide, such as Walmart and Kroger.