Kellogg’s Unveils Cinnamon Frosted Flakes

Kellogg’s Frosted Flakes is bringing cinnamon and Frosted Flakes together with its Kellogg’s Cinnamon Frosted Flakes. The development of the new flavor was 100 percent driven by fan demand and preferences.

“Our goal is to deliver the best possible flavor to our fans in the best possible way,” says Joanna Grennes, senior director for Kellogg’s U.S. Morning Foods R&D. “In fact, cinnamon ranks as the top flavor request among Frosted Flakes lovers, so this innovation made perfect sense. Fan input was the driving force of the Cinnamon Frosted Flakes development process—it truly was a flavor developed for them.”

Kellogg’s engaged its fans to hear what they wanted, allowing them to weigh in throughout the process—from the type and amount of cinnamon to the frosting method for the flavored flake. The Kellogg’s Research & Development team considered more than 100 variations, evaluating the intensity of the cinnamon as well as the addition of vanilla and notes of caramelized sugar and maple to help bridge from the classic Frosted Flakes flavor profile before settling on the final sweet combination—using real korintje cinnamon. 

The method of applying the cinnamon flavor was also carefully considered. After first exploring a more traditional “dusting” application and receiving taste test feedback that the cinnamon washed off with the addition of milk, the company's R&D team enveloped the cinnamon within the coating to create a truly “frosted” cinnamon flake. 

Kellogg’s Cinnamon Frosted Flakes will begin to hit stores this month, and will be widely available in January 2017, when Tony the Tiger, the Frosted Flakes mascot, will hit the road to spread the news across the country and personally unbox the flavor.

The release of Kellogg’s Cinnamon Frosted Flakes follows on the heels of the “Let Your Gr-r-reat Out” platform launch, which encourages dads and tweens to be true to themselves and share with the world what makes them gr-r-reat. The platform has already led to growth for Frosted Flakes, the No. 1 kid’s cereal, with 2016 Q3 sales delivering the highest quarterly increase in over three years.