Kellogg to Unveil Variety of Breakfast and Snack Options

Kellogg Company brands will introduce a variety of new products ranging from breakfast selections to new snacks. The new products reflect people's desire for wholesome foods with recognizable ingredients and the need for convenient options, say company officials. 

Kellogg's Raisin Bran has expanded its line up with two varieties of granola, each offering the familiar taste of the original cereal, but with the versatility and heartiness of granola. Raisin Bran Raisin & Honey granola features granola clusters, puffed grains, crisp wheat bran flakes, raisins and honey. Raisin Bran Cranberry Almond granola includes granola clusters, puffed grains, crisp wheat bran flakes, raisins, honey, cranberries and almonds.

"Kellogg's Raisin Bran granolas provide a variety of flavors and textures that will appeal to both Raisin Bran lovers and traditional granola fans," says Cathy Schneck, vice president of Innovation for Kellogg U.S. Morning Foods. "We've stuck to our tradition of 'two scoops of raisins' and also included a carefully selected mix of other ingredients to provide a unique and delicious breakfast."

Special K has debuted Crustless Quiches that are an entirely new breakfast option, officials say. Each single-serving quiche provides 10- to 11-grams of protein and is ready from the microwave in two minutes. They are available in three varieties: Uncured Ham, Cheese, Quinoa & Peppers; Sausage, Quinoa, Peppers, Mozzarella & Asiago; and Portabella, Quinoa, Parmesan, Asiago & Kale.

"Special K fans are seeking positive nutrition that fortifies them for the day ahead," says Trinh Le, marketing director for Kellogg Frozen Foods. "Our new Crustless Quiches offer them an exciting twist on a classic breakfast, made with nourishing and satisfying ingredients such as eggs, chopped vegetables, quinoa and cheese."

Special K is also expanding its lineup of snack bars as people continue to seek positive nutrition with real, visible ingredients. Special K Protein Trail Mix bars will debut in two flavors—Chocolate Peanut Pecan, and Fruit & Nut—and each bar has 8-grams of protein with a blend of trail mix. There are also two new on-trend flavors of Special K Chewy Snack Bars: Dark Chocolate Pomegranate and Coconut Caramel. All of these wholesome bars are made without artificial flavors, colors or sweeteners.

Cheese lovers now have a new option that reflects these trends as new Cheez-It Sandwich Crackers debut in three flavors: Original Cheddar, Italian Four Cheese and Spicy Queso. The sandwich cracker is made with real cheese inside and out.

Other key new products from Kellogg brands also reflect the appeal of wholesome ingredients such as quinoa, real berries and oats. Additional new products include:

Eggo Oats & Berries waffles. The newest waffles from Eggo are made with real berries and steel cut oats, and have no artificial flavors or colors. They will debut in two flavors: Blueberry and Mixed Berry varieties.

Special K Multigrain Crackers with Quinoa. Special K is launching a new line of multigrain crackers made with purposeful ingredients. Special K Multi-Grain Crackers with Quinoa will debut in two flavors—Sea Salt Original and Parmesan Sesame—and are made with 14-grams whole grain per serving including whole wheat, quinoa, brown rice, millet and whole oat flour.

MorningStar Farms Veggie Breakfast Sausage & Grain Patties. This new vegetarian breakfast option is a savory blend of organic quinoa, steel cut oats and veggie sausage with herbs and spices. It is Non-GMO Project Verified, 100-percent vegan, and each serving provides 6-grams of protein.

Rice Krispies cereal with Red and Blue Krispies. The time-honored family tradition of making holiday-themed Rice Krispies Treats just got a little more patriotic with new Rice Krispies cereal with red and blue rice. 

Town House Flatbread Crisps. Town House is offering two new flavors of flatbread crisps that are inspired by culinary ingredients and restaurant flatbread recipes. They come in two varieties: Tomato, Basil & Mozzarella, and Spinach, Artichoke, & Feta.

Keebler Fudge Stripes Birthday Cake cookies. The newest creation from the Keebler Elves delivers the taste of birthday cake with sweet white icing and multi-colored sprinkles. It is a limited batch, coming from the Hollow Tree to cookie aisles only from June-December 2016.

The new products begin shipping to retailers this spring.