Kona Deep Launches Deep Ocean Drinking Water in Continental U.S.

Kona Deep, the Hawaii-based bottled water company, will launch its namesake brand in the continental United States beginning in March. Already widely distributed in its hometown state of Hawaii, the introduction signals the creation of a new category: deep ocean drinking water. The naturally electrolyte-rich bottled water will initially be distributed throughout the natural, grocery and specialty retail channels in the Western United States. Later this year, Kona Deep will expand its distribution throughout the rest of the country.

Kona Deep offers both—the purity of a trusted, natural source with nothing artificial, nothing added and the hydration benefits of electrolytes. Kona Deep comes from melted glacial water, which sunk to the ocean floor more than 1,000 years ago, creating a deep ocean current that still flows today. This infinitely renewable source absorbs naturally occurring electrolytes and minerals along its journey across the ocean floor and along volcanic fissures, which are crucial for hydration and body balance.

While deep ocean water is difficult to access, the coast of Kona, Hawaii, provides an ideal location to source and bottle the water because the ocean floor falls sharply to more than 3,000 feet below the surface. At this depth, near-freezing cold and prolonged darkness create a pure water that is protected from light and surface ocean water. Once brought to the surface, the water is desalinated and bottled at the source with a total dissolved solids (TDS) content of 250, the perfect balance of performance and taste. During the process, nothing is added.

“Kona Deep is a great option for those who want their water to work harder, naturally,” said Patrick Turpin, chief executive officer at Kona Deep. “We’re giving people who want more from their bottled water a reason to rethink their choice.”

While Hawaii was a natural first place to launch, Turpin is setting his sights on growing this brand across the continental U.S., where premium bottle water sales have skyrocketed more than 300 percent over the past five years.

“Deep ocean water is a billion dollar category in Asia, but this is still very much a new category of bottled water in the U.S.,” Turpin adds.

The brand has also teamed up with world-class professional surfer and Hawaii-native Malia Manuel, as well as Arizona-based hurdler and Olympic hopeful Georganne Moline, as brand ambassadors. Both women represent a generation of consumers who want more from their bottled water and value natural products.

Kona Deep is now available in Hawaii in grocery stores, convenience stores, natural stores, and military exchanges in 500mL and 1 liter bottles.