Lay's Launches "Flavor Swap" Promotion

The Lay's brand is asking Americans to help choose between four all-new potato chip flavors and the classic ones they know.

According to Jennifer Saenz, vice president of marketing and innovation at Frito-Lay, the top flavor trends for 2016 will focus on spices, cheese and herbs:

"Our fans keep us on the pulse of flavor exploration. 'Do Us A Flavor' showed us consumers want to be surprised with new and unconventional flavors – but we also recognize they love the tried and true classic Lay's flavors," says Saenz. "That's why we're asking them what to keep and what to lose."

Americans can help shape the new Lay's potato chips portfolio with the new "Flavor Swap" program, which asks chip lovers to vote for four classic flavors or four new chip flavors. 

Beginning Feb. 8, fans can vote for their favorite flavor in each of the four "Flavor Swap" pairings, and enter a $1,000 daily give away. One fan will win a $250,000 cash prize for simply placing his or her vote. Consumers looking to cast their votes and enter for a chance to win can visit FlavorSwap.com to select their favorite flavor in each of the four categories including:

Heat Flavor Swap: Lay's Flamin' Hot versus all-new Lay's Fiery Roasted Habanero

Cheese Flavor Swap: Lay's Cheddar & Sour Cream versus all-new Lay's Smoked Gouda & Chive

Barbecue Flavor Swap: Lay's Honey Barbecue versus all-new Lay's Korean Barbecue

Spice Flavor Swap: Lay's Kettle Cooked Sea Salt & Cracked Pepper versus all-new Lay's Kettle Cooked Olive Oil & Herbs 

"Over the last three years, the iconic Lay's 'Do Us a Flavor' contest asked fans to submit their ideas for the next great potato chip flavor. Past winning flavors, including Lay's Cheesy Garlic Bread, Lay's Kettle Cooked Wasabi Ginger, and Lay's Southern Biscuits and Gravy prove that Americans are on the hunt for unexpected and unique flavors," says Ram Krishnan, chief marketing officer at Frito-Lay. "While 'Do Us a Flavor' spotlighted fans who wanted to create the next great potato chip flavor, 'Flavor Swap' celebrates fans who simply enjoy flavor and want to have a say."  

Fans can find all eight flavors in retail stores nationwide when voting opens Feb. 8. Voting ends March 21.

Here's a look at the flavors that will face off: