Lay's Potato Chips Unveils Four Timely Global Flavors

The Lay's brand is bringing four popular international flavors stateside to celebrate the spirit of cultural discovery and adventure through flavors.

According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. Lay's, a brand from PepsiCo's Frito-Lay division, is putting this to the test by bringing some of the top flavors from around the world—Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala—to chip form.

"This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can't just hop on a plane, all of us can travel through our taste buds," says Jeannie Cho, vice president of Frito-Lay marketing. "The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes."

The program includes: Brazilian Picanha, a potato chip that captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce; Chinese Szechuan Chicken, featuring the regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name, and the potato chip embodies the dish with the tongue-tingling sensation of "málà"; Greek Tzatziki, which his made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic; and Indian Tikka Masala, which is packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine. 

Fans can find all four international flavors in retail stores nationwide.

The Lay's brand is offering fans the opportunity to see the places that inspired the flavors themselves. Consumers can purchase the specially marked Lay's products at retailers nationwide and enter their on-pack code online to collect "miles" and "passport stamps" for a chance to win travel gear, domestic and international getaways, and other travel-themed prizes. With every purchase, consumers can earn more opportunities to win. Complete details are available on the website.