Libby's Introduces Vegetable Pouches

Libby's Fruits & Vegetables launched Libby's Vegetable Pouches, which will begin rolling out at retailers across the country. Libby's Vegetable Pouches will sit alongside their canned counterparts on the shelf, but cook in less than 60 seconds in their own pouch – no pots or heating containers needed. 

"Although most parents know vegetables are healthy, they are served at only 23 percent of dinners[1]. Libby's understands that parents need options for bringing vegetables to the table that they can feel good about and that help preserve important family time," says Bruce Wolcott, vice president of marketing for Seneca Foods. "New Libby's Vegetable Pouches bring farm-fresh goodness to busy families, providing a wholesome addition that cooks quickly and is easy to enjoy together."  

Libby's designed these state-of-the-art, lightweight pouches containing Libby's Vegetables to make preparing and serving hot vegetables more convenient than ever. Libby's Vegetable Pouches five family varieties – Sweet Peas, Cut Green Beans, Sliced Carrots, Whole Kernel Sweet Corn and Mixed Vegetables – and are all grown and packed in the United States. The product is shelf stable. 

To introduce the new Vegetable Pouches, Libby's is teaming up with Donatella Arpaia, Celebrity Chef, Restaurateur and Head Judge on Food Network's Iron Chef America, to develop exclusive recipes featuring the Vegetable Pouches. Arpaia's recipes will be featured in the Libby's Digital Recipe Box at www.getbacktothetable.com, among hundreds of others that provide quick and easy ideas for preparing and serving vegetables.

"As a working mom, I know firsthand how tough it can be to get the wholesome goodness of vegetables on the dinner table after a busy day," says Arpaia. "Libby's Vegetable Pouches are the perfect solution for these time-crunched moments, as they're an easy, quick, healthy and delicious addition to side dishes, main courses and even appetizers. I can't wait to share my new Vegetable Pouches recipes with other busy parents."