Long Love Fruit: Yoplait Introduces Fruitful

Fruit lovers are picky about what they eat. That's why Yoplait has introduced Fruitful, a premium yogurt blended with 1/3 cup real fruit in each cup. Featuring six flavors, Fruitful contains fewer than 10 simple ingredients and no artificial flavors or sweeteners. "At Yoplait, we are giving fruit lovers a convenient and delicious way to enjoy fruit throughout the day," says Laura Arcieri, associate marketing manager for Yoplait. "Many people like to stir their own fruit into yogurt, so Fruitful allows them to skip that extra step and dip their spoons right into a feel-good treat." As the newest member of the Yoplait line of products, Fruitful proves fruit is so much more than just a flavor, with quality chunks of real fruit and creamy yogurt in every bite, company officials say. Fruitful comes in six varieties:

Yoplait Fruitful is now available at most grocery retailers in select regions across the Central and Midwest United States and has an MSRP of $1.19 per 6-ounce cup.