Mars Chocolate North America Unwraps New Flavors For Snickers, Twix and Dove Brands

Mars Chocolate North America has launched several flavor extensions, including SNICKERS Hazelnut, TWIX White Chocolate Cookie Bars, DOVE Sorbet Bars, DOVE Peanut Butter and Dark Chocolate PROMISES and a wide range of seasonal offerings for these brands, plus M&M'S, MILKY WAY and 3 MUSKETEERS Brands. Mars Chocolate is unveiling these innovations, along with new consumer promotions and merchandising displays, at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago this week.

"Consumers are always excited to try new flavors combined with their favorite chocolate brands," explains Timothy LeBel, Vice President of Sales, Mars Chocolate North America. "Through extensive consumer research, we've created line extensions that will resonate with shoppers. For example, confections containing hazelnuts have increased 14 percent in sales, so consumers will want to try our limited edition SNICKERS Hazelnut. We also believe our new TWIX White Chocolate Cookie Bars will be a hit, since the white chocolate segment is growing."

Following are new items that Mars Chocolate is unwrapping at the NCA Expo.

SNICKERS Hazelnut has peanuts, caramel and nougat covered in milk chocolate—with the addition of hazelnuts. Available in December.

TWIX White Chocolate Cookie Bars feature two crunchy cookie bars covered with smooth caramel and enrobed in creamy white chocolate. This limited edition item will be available in October.

M&M'S Candies in Red, White and Blue is now available in both milk chocolate and peanut chocolate varieties.

DOVE Peanut Butter & Dark Chocolate PROMISES will launch nationally in April, 2017, based on strong consumer demand and test performance.  Each individually wrapped piece is a combination of DOVE Dark Chocolate and peanut butter crème.

DOVE Sorbet Bars feature chocolate-covered berries with a frozen, fruity twist.  Juicy sorbet is dipped in silky-smooth DOVE® Chocolate.  At 150 calories per bar, they're available in two flavors: DOVE Strawberry Sorbet with Milk Chocolate and DOVE Raspberry Sorbet with Dark Chocolate. 

The Halloween 2016 Line Up include new SNICKERS Crisper FUN SIZE, DOVE Milk Chocolate TREAT SIZE and Crunchy & Crispy Lovers Mix Variety Stand-up Pouch.

New Items for Christmas 2016 include SNICKERS Brand & MILKY WAY Brand Bites Mixed Ornament Pouches, TWIX Brand Minis Cane for the Holidays and DOVE Brand PROMISES Silky Smooth Milk Chocolate Large Gift Box.

Valentine's Day 2017 new offerings include M&M'S Milk Chocolate Cupid's Messages, TWIX FUN SIZE Valentine's Exchange Bag, and a DOVE Milk Chocolate Creamy Caramel Premium Heart Tin.