Michelob ULTRA Adds Light Cider

Anheuser-Busch’s Michelob ULTRA announced the newest addition to its portfolio today, Michelob ULTRA Light Cider, a naturally sweetened and gluten-free cider made from crisp apples. Featuring one-third fewer calories (120) and a more mellowed sweetness than traditional ciders, company officials are marketing Michelob ULTRA Light Cider as a year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders. “As more people continue to discover cider, we’ve found that many view traditional ciders as either too heavy, too sweet or both,” says Ryan Moore, vice president of premium lights, Anheuser-Busch. “This perception has often times limited ciders to a seasonal beverage during fall and winter, but we saw an untapped potential to expand the category as a year-round option for adult drinkers.  Michelob ULTRA Light Cider fills this void with a lower calorie cider with a milder, but distinct, sweetness that can be enjoyed straight or over ice.” Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles. ULTRA Light Cider by Michelob www.michelobultra.com