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Minute Maid Adds Three Flavors to Lineup

The new products are focused on "unexpected flavor combinations."

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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Minute Maid is adding a twist to its lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade and Peach with Ginger Juice Drink.

These new Minute Maid flavors are available now in the chilled juice sections of grocery stores across the country.

“We are excited to launch new flavors that will provide fans an exotic taste experience,” says Shannon Richmond, Minute Maid brand director. “Consumers are seeking out new and unexpected flavor combinations and now these unique, new flavors are available from a brand they trust.”

The new Minute Maid flavors will be available in a 59 fl. oz serving size and will feature PlantBottle packaging, the first fully recyclable plastic bottle made from up to 30 percent plant-based material. The launch is being supported with print and digital ads, social media, coupons and in-store point-of-sale.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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