Mrs. Freshley's Freshens Up its Packaging

Flowers Foods has redesigned its Mrs. Freshley's snack cake and pastries line with packaging that highlights Mrs. Freshley's sweets through vivid colors and easy-to-read product descriptions.

According to officials with the Thomasville, Ga.-based company, each multipack box features appealing product images that come alive on pack, while the cellophane-wrapped, single-serve packages showcase products through a clear view window or a mouthwatering photo.

Mrs. Freshley's new logo boasts a bright, bold color scheme of red, white and gold tones to compliment the large, eye-catching font. The logo features the brand's new tagline, which encourages consumers to "Make life sweeter!" by choosing Mrs. Freshley's sweet treats. 

After the brand conducted an initial round of research, the results showed consumers prefer Mrs. Freshley's new packaging due to the increased size of the logo and product images, which make it easier to spot on shelves.

"We're thrilled to introduce our new packaging to consumers," says Meredith Butler, Mrs. Freshley's brand manager. "The updated packaging conveys the message that this is the snack of today's on-the-gol ifestyle, or for anytime.

Mrs. Freshley's new packaging will be introduced nationwide over the next six months.