Mrs. Freshley's gets a Fresh Look

Mrs. Freshley’s, a line of snack cakes and pastries from Flowers Foods, has unveiled a brand new look: Packaging with a bright modern design that compliments a new logo unveiled earlier this year. The updated packaging provides product descriptions and includes photos on the multi-pack boxes, while the cellophane-wrapped, single-serve packs have a clear window area showcasing the product. Consumers can now learn more about Mrs. Freshley’s from the “Wide Variety of Quality Snacks” section on the back of the boxes. “While the new packaging honors the Mrs. Freshley’s tradition, the photography and more contemporary design make the statement that this is the snack of today—on the go or anytime,” says Brent Bradshaw, vice president of brand marketing. “This new look will grab the attention of not just Mrs. Freshley’s fans, but new customers as well.”