Mumm Grand Cordon's New Champagne Bottle Launches in the U.S.

Maison Mumm launched Mumm Grand Cordon's new champagne bottle in the U.S.

Maison Mumm officially unveiled its bottle Mumm Grand Cordon at Lightbox in New York. The new bottle was presented in a sequence that segued from a digital film to real life, and featured the actor Kellan Lutz and Mumm Cellar Master Didier Mariotti. Maison Mumm offered an immersive experience to the public who lived almost in real time as Kellan Lutz raced against the clock to deliver the bottle to the celebration venue. In the final sequence of the film, attendees saw Kellan Lutz on a motorcycle arriving at the venue, which also coincides with his grand entrance with the bottle on a motorcycle in real life to the party.

The Daring Delivery was shot using first-person POV to create an immersive experience. Viewers were transported through both Kellan and Didier’s journeys, actually feeling what it is like to be Didier Mariotti as he makes a daredevil skydive or Kellan Lutz as he races through the streets of Manhattan on a motorcycle.

“I consider myself a very daring person - I regularly rock climb and ride motorcycles - so when Mumm asked me to take part in the most daring champagne delivery I was up for the challenge!” says Kellan Lutz.  “I tend to seek out projects that challenge me to push my boundaries so the Daring Delivery project opened me up to new experiences I have not done before, like parkouring across Brooklyn rooftops and driving a speedboat through the New York harbor.”

To celebrate this spectacular delivery moment at the celebration, the House gathered more than 120 VIPs, including supermodel Chanel Iman, DJ/model Alexandria Richards, DJ Chelsea Leyland and various other New York athletes and celebrities.  Maison Mumm once again enhanced the delivery moment as staff pretended that the champagne was not available until Kellan Lutz arrived at the event with the new bottle in hand. 

The “Daring Delivery” starring Kellan Lutz is now available on YouTube: Mumm’s Daring Delivery, where audiences will be invited to re-live the daring delivery for themselves.

The Mumm Grand Cordon bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. The bottle is a reinterpretation of the famous Cordon Rouge red sash, which is celebrating its 140th anniversary this year. On Mumm Grand Cordon, the red sash is transformed into a genuine red ribbon, which is actually indented in the glass. The bottle of Mumm Grand Cordon was created by multi-award-winning designer Ross Lovegrove, with whom Maison Mumm previously collaborated on a limited-edition sabre.