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New Product Trends: Innovating candy for kids of all ages

Retailers make room for these new sweet sensations

Holly Petre, Assistant Digital Editor

August 23, 2019

5 Slides
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Though the ingredients may stay the same, the candy category — both chocolate and non-chocolate —is always evolving.

Chocolate is a mainstay and its adult fans take it seriously, with upscale packaging and more intense flavors making their mark. But youth needs to be served in the candy aisle, and manufacturers, particularly non-chocolate brands, are focusing on novelties and fun in their newest products, according to research from Packaged Facts.

But it’s not all for the kids: Both chocolate and non-chocolate segments are poised to grow through 2022, according to Packaged Facts — and over 80% of American adults will consume either kind of candy in a year.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a content producer and assistant digital editor as well as the host of Nation’s Restaurant News’ podcast, Extra Serving, and producer for Informa Restaurant and Food Groups other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

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