Michael Browne

Consumers tended to use supermarkets’ frozen departments to fill a wide variety of their needs, including both meal solutions and treats.

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No thaw yet for frozen food sales at supermarkets

Consumers continue to buy meats, seafood, ice cream novelties and other items from the freezer case

Mark Hamstra | Aug 06, 2021

Many consumers seemed to discover in 2020 that the frozen department of the supermarket is not a vast Arctic wasteland, but instead a rich trove of flavorful, convenient treasures.

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TAGS: Consumer Trends

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