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Online and in-store, adult beverages are booming

With many bars and restaurants still not reopened, retail sales of beer and wine surge

Holly Petre, Assistant Digital Editor

June 9, 2020

5 Slides
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Here are some of the latest new adult beverages to hit the market.

With huge swaths of the U.S. population still in stay-at-home mode, and many bars and restaurants closed to on-premise business, consumers are stocking up on beer, wine and spirits at retail — both in-store and online.

According to Nielsen, during the seven-week COVID-impacted period ended April 18, brick-and-mortar alcohol dollar sales were up 21%, while online sales of alcohol have skyrocketed to over twice that of a year ago, up 234%. In fact, alcohol is the fastest growing e-commerce department among consumer packaged goods (CPG), and weekly growth has continued.

The beer category has also seen consumers trading up to larger pack sizes, with double-digit sales growth among 30-packs ( 21%) and 24-packs ( 20%) in the week ended April 18. 

Here are some of the latest new adult beverages to hit the market.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a content producer and assistant digital editor as well as the host of Nation’s Restaurant News’ podcast, Extra Serving, and producer for Informa Restaurant and Food Groups other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

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