Oreo Slims Down for Thinner, Crisper Cookie

OREO has introduced its newest cookie offering: OREO Thins, a crisp, delicate cookie that delivers on the OREO cookie taste. OREO Thins offer a delicious new snacking experience for anyone looking for a more grown-up option to satisfy that 'need-something-sweet now moment', while still delivering the delicious flavor of a classic OREO cookie, say company officials. "At OREO, we know that some of our fans have grown up and that their tastes have grown up too," says Patty Gonzalez, senior brand manager OREO at Mondelez International. "With this in mind, we're excited to introduce OREO Thins as a new take on the classic cookie. The crisp and delicate texture of OREO Thins was specially designed for fans who love the taste of OREO but are looking for a more sophisticated cookie." Following "thin" cues in technology, the new cookies puts a sleek and modern spin on a classic. As a result of its new silhouette the serving size for OREO Thins is four cookies for 140 calories, versus three Original cookies for 160 calories. With a crisp and delicate taste, OREO Thins pair great with an afternoon latte or cup of tea for a more adult treat. As a permanent addition to the OREO line of delicious cookies, OREO Thins will be available nationwide in the Original, Golden and Mint flavors at a suggested retail price of $4.59. The launch of OREO Thins will be supported by a 360-degree marketing campaign, which will include: