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Paqui Launches a Wild New Ranch Chip

Wild Wild Ranch is the latest in a line of varieties including Nacho Cheese Especial, Cool Salsa Verde and Haunted Ghost Pepper.

Natalie Taylor, Senior Editor

January 1, 2018

1 Min Read

Paqui, the brand that brought you "the hottest chip in the world," is at it again—this time with its latest flavor, Wild Wild Ranch, a zesty ranch tortilla chip. It is made with real buttermilk and a blend of spices, combining bold flavor and a powerful crunch.

"Paqui is all about creating chips you can feel good about craving," says Jeff Day, Paqui brand manager. "Ranch is one of the most sought-after chip flavors in the universe, so we spent the last year perfecting our recipe; that's the Paqui way."

Wild Wild Ranch is the latest in a line of varieties including Nacho Cheese Especial, Cool Salsa Verde and the terrifyingly spicy Haunted Ghost Pepper. Paqui chips are certified non-GMO, gluten-free and contain no artificial ingredients or preservatives.

"Paqui (rhymes with hockey) is an Aztec word meaning 'to be happy,'" adds Day. "What makes us happy is creating chips with mouth-watering flavors using only the best ingredients." 

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

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