Planters Peanut Butter 2018-01-01 (1)

Planters Peanut Butter by Kraft Foods www.planters.com Planters has entered the peanut butter business. Kraft Foods has introduced Planters Peanut Butter in both Creamy and Crunchy varieties. Merchandised in the peanut butter aisle, a 16.3-ounce jar has a suggested retail of $2.69, while the 28-ounce jar has an SRP of $4.29. Planters peanut butter is being targeted to adults. Planters has teamed with celebrity chef Marcus Samuelsson to create exclusive recipes, including Peanut Butter-Chocolate French Toast, Planters Peanut Butter Dipping Sauce with Grilled Chicken Skewers and Planters Peanut Butter Steak Sauce.