Red Bull Launches Limited Edition Kiwi Flavor

Red Bull North America has launched a limited edition Red Bull Summer Edition Kiwi Twist flavor.

According to officials with the Santa Monica, Calif.-based company, the Red Bull Editions stand for taste and choice, offering a delicious flavor option for every palate, whether new to the energy drink category, or currently enjoying Red Bull while working, studying, traveling, playing or juggling the daily demands of life.

The Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits) and Orange (tangerine) are sold in single-serve 12-ounce cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. All Editions rank within the top 20 energy drink SKUs, say company officials. Additionally, 8.4-ounce four-packs of Red Bull Red, Blue and Yellow are available nationally.

The caffeine concentration is consistent across the entire portfolio of Red Bull Energy Drink products: 80 mg of caffeine in 8.4-ounce and 114 mg in a 12-ounce can—about the same as a similarly sized cup of home-brewed coffee.