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Retailers expand functional beverage merchandising

Consumers seek immunity, digestive benefits from grab-and-go drinks amid pressures on single-serve offerings

Mark Hamstra

July 9, 2021

5 Min Read
Functional beverages-GettyImages-1034842510.jpg
The Hartman Group’s Functional Food & Beverage and Supplements report found that more than half of consumers (56%) seek out functional beverages to treat or prevent specific conditions.efetova/istock/getty images plus

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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