Rushdi Launches Ready-to-Use Tahini

Rushdi Food Industries launched Mighty Sesame Co. tahini, a creamy tahini condiment in a ready-to-use, squeezable bottle, at Fancy Foods, New York City, June 26-28, 2016.

Mighty Sesame Co. tahini is made from just one ingredient‑ sesame seed. It contains no preservatives, sugar, salt, or any artificial ingredients, making it an all-natural, clean-label product. 

Mighty Sesame Co. tahini also is rich in highly bioavailable (85 percent) plant proteins. "Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that," says Sigal Shilony, CEO of Rushdi. "Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready."

Global product launch activity tracked by Innova Market Insights for tahini-based spreads increased by 98 percent from 2013 to 2014, with a further 10 percent increase in 2015, Rushdi officials say. 

"We examined many sesame crops, analyzed them, and chose one specific crop that displayed exceptional characteristics," Shilony says. "Then, we developed a patented automatic processing method to give Mighty Sesame Co. its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavors ranging from savory to sweet. It's Rushdi's pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers."