Sanders Launches New Super Premium Ice Cream Line

Sanders announced that its new super-premium ice cream cartons are available in their retail ice cream and chocolate shops in Michigan with plans in place for a national roll out in 2015. The old Sanders recipe box was the starting place of their two year research and development project. Classic flavors such as Vanilla, Chocolate, Butter Pecan and Strawberry, made with real strawberry pieces, are the base of their super premium collection, say company officials. But Sanders also developed signature flavors such as Bumpy Cake made with real pieces of the signature Sanders cake, and Hot Fudge that is swirled with real Sanders Milk Chocolate Hot Fudge Gourmet Dessert Topping. “During the development process, we stayed committed to relying on original recipes that would allow our customers to experience a bit of nostalgia, as if they were sitting on a barstool enjoying ice cream at a local parlor,” says Brian Jefferson, chairman & CEO of Sanders & Morley Candy Makers. “This new line also closes the gap; along with our cakes and deep dish brownies, we now offer the opportunity to enjoy a real hot fudge cream puff at home using the same ice cream, toppings and cream puffs as our stores.” Sanders also opted to formulate its new line to meet the dairy industry’s designation as a super-premium ice cream, which is denser than standard offerings because it must be made with less air churned into the mixture, and it contains a greater amount of butterfat, which is how the distinctly smooth and rich texture is achieved, add company officials. “We took great care to source a supplier that would be able to meet our unique small batch requirements, while also being sure they have large enough production capabilities to handle our national sales needs,” says Jefferson. “With its Michigan roots and award winning dairy products, Guernsey Farms Dairy is the perfect manufacturing partner.” The new 1.5-quart cartons have a modern design with nostalgic touches, like an image of ice cream in an old-fashioned fountain glass. The cartons can currently be found in freezers of Sanders Michigan retail shops for $6.99. The line will be sold in retail chains in Michigan and nationally starting in 2015. These 6 new super premium ice cream flavors are available by the scoop at Sanders Chocolate & Ice Cream Shops, along with several other super-premium favorites.