Send-A-Beer on Facebook with Anheuser-Busch

Anheuser-Busch is rolling out a pilot program on Facebook in which adults 21 and older in Denver and Chicago (the rest of the country is projected for Spring 2015) will be able to give their friends the gift of beer.

Bud Light Birthday and Buds for Buds will prompt Facebook users via their News Feed to gift friends a free Bud Light to complement birthday wishes, or buy a Budweiser for friends to celebrate other occasions. In both cases, the recipient will receive an online voucher to be redeemed in-person at a local bar or restaurant (with ID, of course). “Beer is the original social network. This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments,” says Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.” No external application is needed to gift or redeem a Budweiser or Bud Light via Facebook. Gift delivery and fulfillment is powered by Gratafy, whose merchant integration technology platform enables simple in-venue mobile redemption.