Smirnoff Debuts Gluten-Free Flavored Vodka

The makers of Smirnoff vodka have launched Smirnoff Sourced flavored vodka, a go-to option for those looking to seize the daytime and inject fresh, fun energy into their after work and weekend daytime drinking occasions, company officials say.

Smirnoff Sourced is made with 10 percent real fruit juice from concentrate and no high-fructose corn syrup. It comes three  flavors including Ruby Red Grapefruit, Pineapple and Cranberry Apple.

Smirnoff Sourced further lives up to the Smirnoff brand's mission of inclusivity by offering a flavored vodka option that is gluten-free. The product begins with Smirnoff No. 21 vodka, which is triple distilled for exceptional smoothness, filtered ten times in a unique process for supreme clarity, and is tested and verified gluten-free. 

"People—especially adult Millennials—are looking for authenticity in everything. With Smirnoff Sourced, our new flavored vodka made with real fruit-juice from concentrate, the search doesn't have to stop with their cocktails," says Jay Sethi, vice president of marketing, Smirnoff. "Smirnoff Sourced is also gluten-free, making it the perfect vodka for all adults. And our three delicious flavors are a great way to add more real flavor and fun to happy hours this summer."

With fewer than 94 calories per serving, Smirnoff Sourced is best served chilled on the rocks, with soda water, or in a simple mixed drink. It is recommended that the bottle be refrigerated after opening for the best taste experience. The simple flavors and nationwide distribution make Smirnoff Sourced the perfect addition to enjoy responsibly during daytime drinking occasions—weekend brunches, Saturday beach parties, summer happy hours and more post-work fun, officials say.

Smirnoff Sourced began hitting shelves in February with a recommended retail price of $13.99 for a 750mL bottle.