Sparkling ICE Adds 8-Count Fridge Packs
January 1, 2018
Talking Rain Beverage Company, the makers of Sparkling ICE beverages, has expanded the brand’s packaging offerings with the addition of 8-ounce slim cans. Available in convenient 8-count fridge packs, Sparkling ICE will offer four flavors in the new format, including fan favorites Black Raspberry, Orange Mango, Kiwi Strawberry and Cherry Limeade. “As Sparkling ICE continues its growth trajectory, establishing the brand as a powerhouse in the beverage industry, we are constantly looking for new ways to add value for our dedicated consumers, retailers and distribution partners,” said Kevin Klock, president and CEO of Talking Rain Beverage Co. “With the addition of these grab-and-go fridge packs, we are responding directly to increased demand for smaller, more convenient beverage options, and will look forward to securing additional shelf space at retail through a bold new program surrounding this new format offering.” The addition of Sparkling ICE slim cans will introduce new distribution opportunities for the brand within the convenience and foodservice industries—two major focus areas as the brand continues to grow. Sparkling Ice 8-Count Fridge Packs will be available starting in May nationwide at select retailers including Walmart, Kroger, Target, Publix, Albertson’s and more, for a suggested retail price of $5.99.
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