SpikedSeltzer Launches New 6-Pack Format

Boathouse Beverage, LLC debuted single-flavor six-packs of slim cans of SpikedSeltzer. The cans will be available to retailers in New York, Long Island, N.Y., Massachusetts, Connecticut, and Tennessee in Knoxville and Nashville.

The company has increased its offerings just in time for the drink’s peak season. To date, the company has sold SpikedSeltzer in 12-can variety packs as well as in single-flavor six-packs of twist-off bottles.

“Launching the new format was in direct response to consumer demand,” says co-founder Dave Holmes. “We’ve gotten so many requests for it, and we like to keep our fans happy.”

The new format is also much more conducive to the active lifestyle that the brand promotes. “We want to make it easy for you to bring SpikedSeltzer to the beach, the pool, the golf course,” says co-founder Nick Shields. “It’s a light, compact six-pack-in-a-wrap. Simple and convenient.”

SpikedSeltzer is 6 percent alcohol and naturally gluten-free, with only 5-grams of carbohydrates per 12-ounce serving. The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits. Champagne-like bubbles give SpikedSeltzer a crisp, dry finish.

Inaugural flavor West Indies Lime launched in 2013; Indian River Grapefruit, Valencia Orange and Cape Cod Cranberry rounded out the lineup soon after. “We were the first to bring the light, subtle flavors of sparkling water into the alcohol space,” says Holmes. “Blazing a new path makes building this company so much fun.”