Starbucks Single Origin Debuts in US SupermarketsStarbucks Single Origin Debuts in US Supermarkets
January 1, 2018
Starting this September, Starbucks is expanding its CPG coffee portfolio with three single origin coffees – Guatemala Laguna de Ayarza, Rwanda Rift Valley, and Timor Mount Ramelau – available only where groceries are sold in the U.S. Crafted from beans sourced from one region within a single country, these three new coffees showcase the unique and distinctive characteristics from where they are grown, say company officials. Company officials describe the new varieties as follows: Guatemala Laguna de Ayarza – This coffee thrives in the highlands of the state of Santa Rosa, Guatemala, above Laguna de Ayarza. Paired best with chocolate, citrus and cinnamon flavors, this medium-bodied and rich coffee is balanced with crisp notes as well as a sweet and chocolaty mouthfeel. Rwanda Rift Valley – Located two degrees south of the equator, Rwanda is a land-locked country with a green and hilly terrain. Specifically flourishing in the nutrient rich, volcanic soil of Rwanda’s Rift Valley this coffee has a medium body and medium acidity that showcases spicy dark-chocolate notes with hints of sweet citrus and heady floral aromas. Timor Mount Ramelau – This coffee is cultivated near Mount Ramelau, a forested peak where the earth is well nourished and the weather is temperate. Displaying a medium body and medium acidity this smooth coffee has mild herbal spice notes and a roasty-sweet finish. You can find these coffees where you buy groceries for $11.99 for a 10 oz pack of ground coffee. Guatemala Laguna de Ayarza and Rwanda Rift Valley coffees are also available in 10-ct K-Cup packs for $11.99, as well as 16-ct K-Cup packs for $14.99.
About the Author
You May Also Like