Starbucks Single Origin Debuts in US Supermarkets

Starting this September, Starbucks is expanding its CPG coffee portfolio with three single origin coffees – Guatemala Laguna de Ayarza, Rwanda Rift Valley, and Timor Mount Ramelau – available only where groceries are sold in the U.S. Crafted from beans sourced from one region within a single country, these three new coffees showcase the unique and distinctive characteristics from where they are grown, say company officials. Company officials describe the new varieties as follows: Guatemala Laguna de Ayarza – This coffee thrives in the highlands of the state of Santa Rosa, Guatemala, above Laguna de Ayarza. Paired best with chocolate, citrus and cinnamon flavors, this medium-bodied and rich coffee is balanced with crisp notes as well as a sweet and chocolaty mouthfeel. Rwanda Rift Valley – Located two degrees south of the equator, Rwanda is a land-locked country with a green and hilly terrain. Specifically flourishing in the nutrient rich, volcanic soil of Rwanda’s Rift Valley this coffee has a medium body and medium acidity that showcases spicy dark-chocolate notes with hints of sweet citrus and heady floral aromas. Timor Mount Ramelau – This coffee is cultivated near Mount Ramelau, a forested peak where the earth is well nourished and the weather is temperate. Displaying a medium body and medium acidity this smooth coffee has mild herbal spice notes and a roasty-sweet finish. You can find these coffees where you buy groceries for $11.99 for a 10 oz pack of ground coffee. Guatemala Laguna de Ayarza and Rwanda Rift Valley coffees are also available in 10-ct K-Cup packs for $11.99, as well as 16-ct K-Cup packs for $14.99.