Target launches Cuddle Collab for pets and pet owners

Target released a new line of accessories, toys, treats, and home decor for pets on Monday.

Cuddle Collab features over 180 products with items starting at $3 that will be available for purchase on Sept. 21. The entire line can be viewed at Target.com. 

“The Cuddle Collab is all about celebrating our pets, and it’s a fun way to extend our design expertise to the entire family, pets, and the people who love them,” said Jill Sando, executive vice president and chief merchandising officer of apparel and accessories, home, and hardlines for the Minneapolis-based retailer. 

The line features matching accessories for pet owners and their pets, home products like pet beds and cat houses, Stanley items such as bowls and tumblers, a large variety of toys and games, and an assortment of treats. 

Cuddle Collab is inspired by six dogs and five cats who are prominent on social media. Partners include therapy dogs Ellie and Emma, cats Zelda, Titus, and Brave, foodie dog Popeye, dog fashion experts Ghots and Wren, Maple Cat, and dog and cat best friends Baloo and Pan. The items in the collection are infused with their stories and personalities. 

Cuddle Collab is also an extension of Target’s first reality-style, five-part social series titled “The Pets of Tarjay.”

 On Sept. 21, select Target locations will host in-store events and giveaways to celebrate the collection.