Tropicana Introduces Essentials Probiotics Juices

Ahead of the brand’s 70th anniversary, Tropicana has introduced Tropicana Essentials Probiotics, a 100 percent juice with probiotics.

Tropicana Probiotics is a 100 percent juice with one billion live and active cultures per serving available in three delicious flavors: Strawberry Banana, Pineapple Mango and Peach Passion Fruit. Combining the goodness of 100 percent juice with the functional benefit of probiotics, each eight-ounce serving contains more than the recommended daily value of vitamin C and has no added sugar, preservatives or artificial flavors. Tropicana Probiotics is an accessible, nutritious and convenient way for consumers to get more probiotics into their daily routine, say company officials.

“We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle,” says Björn Bernemann, vice president and general manager for Tropicana North America. “As a heritage brand rooted in innovation, Tropicana is dedicated to launching significant innovation within the rapidly evolving health and wellness space.”

Tropicana Probiotics will be available in multi- and single-serve sizes next to other refrigerated juices nationwide in early 2017, with limited early distribution in select retailers in October of this year.