Truco Launches New On The Border Tortilla Chips

Truco Enterprises has launched its new On The Border Taste of Tajin Clasico flavored tortilla chips in partnership with Tajin, the Mexican chili lime seasoning company. The new product will hit store shelves nationwide this week.

“We are thrilled to partner with Tajin, the leader in chili lime seasoning, to offer a new flavored tortilla chip,” Truco CEO Lisa Walsh said in a statement. “On The Border Taste of Tajin Clasico is made with six simple ingredients, which aligns with consumer demand for both clean-label and spicy snacks.”

On The Border Taste of Tajin Clasico flavored tortilla chips will be available in 7-Eleven stores across the country.  Together with single-serve On The Border Cafe chips, salsa and queso, this marks On The Border's first entry into the world's largest convenience retailer.

"We are extremely pleased with the reception of our On The Border Taste of Tajin Clssico chips and look forward to expanding distribution of the new product across retail in the coming months," said Omar Khalaf, Truco's EVP of sales, in a statement.