Wrigley Reformulates Juicy Fruit Gum

Wrigley has reformulated its Juicy Fruit Original gum to provide the same great taste fans love with a longer-lasting flavor. 

“Juicy Fruit has been on the market for more than 100 years. Over the course of time, we’ve made numerous improvements to Juicy Fruit’s ingredients and formula to ensure the highest quality gum for our consumers," says Julia Glicken, Juicy Fruit brand manager. "Our fans have lamented that the flavor doesn’t last as long as they would like. So we figured out a way to keep the same great fruity taste, but make it last longer while chewing.” 

Juicy Fruit Original with longer-lasting flavor is available at retailers nationwide in a 15-stick Slim Pack with a suggested retail price of $1.19, a Multipack with three 15-stick Slim Pack with a suggested retail price $2.69, as well as all other Juicy Fruit Original pack types.

The improved Juicy Fruit with longer-lasting flavor will replace all Juicy Fruit Original packs in the marketplace.