Direct-To-Consumer Snack Company Launches in Target

Direct-to-consumer snack company NatureBox Inc. is going bricks-and-mortar by selling its snacks in 900 Target stores across the country.

According to officials with Redwood City, Calif.-based NatureBox, the move marks a major milestone for the snack brand who, up until this point, has fueled its rapid growth through direct-to-consumer channels. The move further sets NatureBox apart from the sea of box-of-the-month services, as a dynamic retail experience with deep roots both online and off, they say.

The expansion gives consumers even more ways to find and enjoy NatureBox snacks, and leverages the company’s long-standing commitment to harnessing real-time, consumer data to inform product assortment and innovation.

‘’We are thrilled to partner with Target to help us make better-for-you snacking even easier for consumers,” says Gautam Gupta, co-founder and chief executive officer, NatureBox. “Distribution in bricks-and-mortar retail will help us bring real-world tested customer favorites to the 98 percent of consumers still shopping for food in traditional channels. And in the future, the continual flow of data from our online channel and our fast innovation cycle means we can translate what consumers want into new products at a pace that’s unheard of in the food industry today.”

Through this partnership, NatureBox brings its unique, consumer-centric, go-to-market approach to shelf with the launch of eight, consumer-tested snacks—Mini Belgian Waffles, Cinnamon Yogurt Mini Grahams, Asiago & Cheddar Cheese Crisps, Sea Salt Pop Pops, Praline Pumpkin Seeds, Sriracha Roasted Cashews, Lemon Tea Biscuits, Big Island Pineapple. This customized assortment  was exclusively designed for Target and will be sold at a manufacturer suggested retail price of $3.99 to $4.99.

With its better-for-you approach to snacking, NatureBox supports Target’s focus on wellness across the store. “We combine unique flavors, with ingredients you can pronounce, to create crave-worthy snacks that you can feel good about eating,” says Gupta. All NatureBox snacks are made with simple ingredients; no artificial colors, flavors, or sweeteners; no high fructose corn syrup; and contain 200 calories or less per serving.

“'We’re proud to offer Target’s guests an exciting range of smart, differentiated NatureBox snacks. We look forward to our continued partnership with Target and see this as just the start to supporting their health and wellness strategy,” says Andy Malloy, vice president of commercial sales, NatureBox.

In addition to Target stores, shoppers can find NatureBox snacks online at NatureBox.com. With over 100 options to choose from, the company directly delivers personalized boxes to its fast-growing online Member community, who are empowered to choose the number of snacks they receive—five snacks for $19.95 or 10 snacks for $32.95—and their delivery frequency: monthly, bi-monthly, or weekly. NatureBox Members can change, pause, or cancel their plans at anytime as part of the company’s risk-free online snacking experience.