Albertsons makes open call for innovative independent CPG brands

Albertsons Companies is once again calling for submissions to find new and innovative independent CPG companies.

This is the retailer’s third annual “Innovation Launchpad” competition in search of emerging and innovative brands representing food, beverage, and pet products.

Independent food brands between $3 million and $10 million in net retail sales are encouraged to apply for the opportunity to compete live at the Natural Products Expo West in Anaheim, California, on March 4.

As part of the competition, 50 applicants will be chosen to present their brands to a panel of judges. The products should reflect areas such as functional beverage, hydration, sober-curious beverages, low sugar or carb, protein solutions, global flavors, healthy meal solutions and premium pet items. The top three winners will receive prizes valued at more than $300,000 total, including cash and industry services.

The winners will also be considered for distribution in Albertsons Cos. banner stores including Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions, Kings Food Markets, Balducci’s Food Lovers Market, Market Street and Haggen.

“Since the competition began in 2022, we have received an overwhelming response from entrepreneurs eager to showcase their products,” said Omer Gajial, EVP of Merchandising and chief digital officer at Albertsons Cos.

Last year, the competition generated more than 700 applicants. The three grand prize winners were WunderEggs, Evergreen and Blue Zones Kitchen, receiving prizes valued at more than $300,000 total, including cash and industry services. In addition, WunderEggs, a plant-based egg alternative, is now available at 1,600 Albertsons Cos. stores including Safeway, Albertsons, ACME, Shaw’s and Vons.

Applications for the Albertsons Innovation Launchpad are being accepted now through Jan. 19. For more information on the competition or to apply, click here.

Albertsons Companies operates 2,267 retail food and drug stores with 1,726 pharmacies, 405 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The retailer operates stores across 34 states and the District of Columbia under more than 20 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.