The many impressive numbers behind Purina ONE

Joe Toscano, Vice President, Trade & Industry Development at Purina

They say numbers and data tell a story. So I’ll start with a noteworthy statistic. Roughly 40 percent of pet owners say they are willing to pay more for a pet food tailored to their pet’s needs. At this higher price point, pet owners want a food that does it all – a bowl that creates excitement at mealtime, not compromising on taste, but also has a positive impact on their pet’s health. That’s exactly why such outcome-based brands, like Purina ONE®, the largest pet food brand in the aisle, continue to drive tremendous growth in the super premium category.

For a brand that has become so synonymous with just a single number, Purina ONE has many digits worth celebrating, especially this year:

28. Making a pet food selection, especially a change, can be a stressful decision for any pet owner. That’s why Purina ONE has championed the 28-Day Challenge: just 28 days to see a difference in your pet. From a shiny coat to bright eyes and strong muscles, including a healthy heart, this time frame is all it takes for dog and cat owners to see the impact a science-backed nutrition formula can have on the life of their pet.

10. It’s been an incredible decade – 10 years – since the 28-Day Challenge was first introduced to consumers in 2014. And for this super premium brand, created around powerful ingredients found in nature, the results have been a consistent proof point of what you can achieve when you bring nature and research together.

61. To ensure the positive difference that begins on day one continues for a lifetime, there are 61 different formulas of ONE available for dog and cat owners, allowing a diet to be customized for the unique needs of each pet as they grow.

500. At Purina, we proudly have more than 500 scientists, veterinarians and nutritionists on staff, who work tirelessly to uncover breakthrough nutrition, like Purina ONE, that helps dogs and cats live longer, healthier lives. These experts fuel the innovation we believe should be pursued relentlessly, always focusing on the pet’s nutritional needs, safety and well-being. We apply our unrivaled scientific experience in pet nutrition, physiology and behavior to make new discoveries and push boundaries, creating real nutritional solutions for your shelves that can make a profound difference in the lives of pets.

2 million. Yes, million! Since its inception, nearly two million dog and cat consumers have registered to take the Purina ONE 28-Day Challenge. We never tire of hearing the success stories of families who signed up and became loyal customers after seeing the positive, visible differences in their beloved family pets. In fact, many of these stories come from our retailer partners like you, and we love when you share them with your Purina sales representatives.

Zero. The number of ingredients in Purina ONE – and in any of our pet food brands – without a purpose. At Purina, we believe nutrition starts with understanding nutrients, not just ingredients. The best ingredients are the ones that work together to enhance one another’s performance. A smarter nutrient blend is more digestible and effective for a pet than a single ingredient. That’s why we don’t formulate our pet food on an ingredient basis but instead measure how different formulations affect a pet’s overall health. Every ingredient in every Purina dog and cat food recipe was selected for a specific purpose, and with your pet’s health in mind. (You can visit purina.com/ingredients to see pictures and read ingredient descriptions and benefits of every ingredient in every Purina food.)

All these numbers are important, but at the end of the day (or at least at the end of this page), we know the most important numbers to you are how many consumers are returning to your store for their pet needs. Ensuring the right mix of science-backed, proven formulas on your shelves converts shoppers to loyal customers. Your Purina sales rep can provide you with additional information on the many formulas available that are tailored for the specific needs of your customers’ pets, including the exciting expansions coming to our Purina ONE line this year.